Top Reference Apps in the UK for Q2 2025 on Unified Platform

In the second quarter of 2025, the UK market saw significant activity across the top five reference apps on the unified platform. These insights, provided by Sensor Tower, reveal diverse trends in downloads, revenue, and active user engagement.

Ancestry: Family History & DNA from Ancestry.com experienced a steady rise in weekly revenue, reaching around $80K by the end of June. Downloads fluctuated throughout the quarter, peaking at 4.8K in mid-April, while active users increased from 156K to 176K by the end of the quarter.

Translate Now - AI Translator by Air Apps Systems saw weekly revenue peak at approximately $19K in early June. Downloads increased significantly in early June, hitting 9.3K, and active users peaked at 13K in the same period.

Hallow: Prayer & Meditation from Hallow, Inc. showed a decline in revenue from $37K at the start of the quarter to $5.5K at the end. Downloads decreased steadily, starting at 1.6K and closing the quarter at 0.7K, with active users dropping from 52K to 45K.

CoinIn: Coin Scan Identifier by Vortemol Limited saw revenue fluctuate, ending at $11.5K. Downloads peaked at 8K in late April and active users remained stable around 22K throughout the quarter.

Lastly, Picture Bird - Bird Identifier from Next Vision Limited had its revenue peak at $14.8K in early May. Downloads were highest at 8.8K in mid-May, while active users varied, peaking at 17.8K.

For more detailed insights and data, visit Sensor Tower.